TRUFF, the truffle brand known for reimagining and elevating pantry staples, announced a partnership with Nintendo, Illumination, and Universal Pictures’ action-packed new animated comedy adventure, The Super Mario Bros. Movie (in theaters April 5).
Fans can look forward to a Super Mario Bros. Movie Collectible Pack that features the brand’s three best-selling truffle-infused hot sauces in a special 6 oz. bottles with custom labels, colorful geometric caps, and an exclusive Mushroom Kingdom VIP gift box.
This release is a playful way for TRUFF to introduce the truffle – aka “the crown jewel of mushrooms” – to the passionate global fan base behind The Super Mario Bros. Movie.
The set is a flavor-forward ode to Mushroom Kingdom and is reimagined with the film’s heroes:
- Toad is presented on the TRUFF Original Hot Sauce, an intricate blend of ripe red chili peppers, real black truffle, agave nectar, and savory spices. This combination of ingredients delivers a flavor profile unprecedented to hot sauce.
- Mario is displayed on the TRUFF Hotter Hot Sauce, a jalapeño rich blend of red chili peppers, black truffle, agave nectar, and red habanero powder.
- Princess Peach is featured on the TRUFF White Truffle Hot Sauce, a blend of ripe red chili peppers infused with white truffle and agave nectar. This variety is then sprinkled with coriander for a brighter and more decadent sensation.
With its distinctive flavor profile and pristine bottle, TRUFF has taken its line of pantry staples from a condiment to a conversation point.
The brand has a distinct presence online with its coveted Instagram account, @sauce, where it seamlessly merges the culinary world with pop culture and boasts the largest following of any hot sauce on social media.
With multiple awards, celebrity chef co-signs, and the title for best-selling hot sauce on Amazon and Whole Foods Market, TRUFF ranks #1 on NielsenIQ’s Brand Score (a performance metric assessing brand value).
Starting the day the film opens, on April 5 at 10 am PST / 1 pm EST, the exclusive collectible box will be available only at TRUFF.com/MARIOMOVIE to purchase for $69.99.
Fans can join the waitlist starting today to get notified the second it goes live.
This ultra-limited release will only be available while supplies last.
To learn more, visit https://www.TRUFF.com/MARIOMOVIE or follow the brands on Instagram @sauce or @supermariomovie.