Tim Hortons is bringing back its Orange Sprinkle Donut campaign on September 30, with 100% of the proceeds going to support Indigenous organizations. This year’s initiative will benefit the Orange Shirt Society, the Indian Residential School Survivors Society, and New Pathways Foundation in Quebec. New partners for 2024 include the Gord Downie & Chanie Wenjack Fund and the Ulnooweg Education Centre.
On September 30, guests at Tim Hortons can purchase an Orange Sprinkle Donut, knowing that all proceeds from these sales will directly support the participating organizations. This annual campaign, now in its fourth year, continues to be a meaningful way for Canadians to contribute to causes that promote education, healing, and reconciliation.
The Orange Sprinkle Donut campaign was launched in 2021 and has since raised over $3.6 million for Indigenous organizations. Last year alone, it generated more than $1 million in donations. This initiative provides vital resources for programs that support Indigenous youth, survivors, and communities across the country.
This year, Tim Hortons has expanded its partnership to include two new organizations: the Gord Downie & Chanie Wenjack Fund and the Ulnooweg Education Centre. These partnerships will help to further the impact of the campaign, supporting a wide range of educational and cultural initiatives that foster understanding and reconciliation.
The Orange Sprinkle Donut will be available at participating Tim Hortons locations across Canada on September 30.