The MICHELIN Guide France will reveal its next edition on March 22, 2022, from the Cognac region. This will be the very first Star Ceremony organized in the region. Buoyed by a collective dynamic, the MICHELIN Guide France 2022 and the regional authorities are swinging into action for this unprecedented event. France boasts multiple brands that echo in the hearts and minds of international travelers. Cognac and the MICHELIN Guide are two of them.
A benchmark of French excellence and a global jewel in terms of spirits, Cognac and the Charente region will thus host the best of French gastronomy talent: a unique opportunity to celebrate the richness and diversity of a land with a multitude of expertise. In fact, from the Cognac industry to products from Charente, the ceremony will be designed as a celebration of the artisans, producers, and professionals from the sectors that contribute to the map of France’s cultural and culinary identity.
In the presence of the chefs, pastry chefs, sommeliers, and hospitality managers whose establishments have been selected by the inspectors, the 2022 Star Ceremony will also be the opportunity to celebrate all the trades that form part of gastronomy today.
Michelin’s ambition is to sustainably improve its customers’ mobility. The leader in the mobility sector, Michelin designs, manufactures, and distributes the tires best suited to their requirements and uses as well as services and solutions to improve transport efficacy. Michelin also puts forward offers that allow its customers to enjoy unique moments when traveling. Michelin also develops high-technology equipment intended for multiple fields. Based in Clermont-Ferrand, Michelin is present in 170 countries, employs 123,600 people and operates 71 tire factories that, together, produced approximately 170 million tires in 2020. (www.michelin.com).