With 34 million people in the United States identifying as food insecure, The Fresh Market, Inc. is pleased to continue its partnership with Feeding America for a special fundraising event during the month of September for Hunger Action Month.
In an effort to make a positive impact in the movement to end hunger, the specialty food retailer is launching a roundup fundraiser at all of its 160 stores.
Throughout the month, guests at The Fresh Market will have the opportunity to round up their total at the register to the nearest dollar, or make a donation at the register, with all proceeds being donated to Feeding America.
This initiative aims to provide increased support to people facing hunger by raising funds. $1 allows the nonprofit to help provide at least 10 meals on behalf of local partner food banks.
In addition, 90% of what The Fresh Market store raises from the round up goes towards supporting the store’s partner food bank to feed people in their community.
Hunger Action Month, recognized every September, is a nationwide campaign led by Feeding America to raise awareness and inspire the public to take action on behalf of people facing the impossible choice of hunger.
Each year, millions of Americans experience food insecurity, and Hunger Action Month serves as a reminder that together, we can make a difference.