Taco John’s, the home of Taco Tuesday for more than 40 years, will abandon the United States Patent and Trademark Office registration for its servicemark on the popular food holiday Tuesday, July 18.
Taco John’s is kicking off its challenge to industry brethren with a $40,000 donation to the non-profit organization Children of Restaurant Employees (CORE), which supports restaurant workers with children by providing financial relief when either the employee, spouse or a child faces a life-altering health crisis, injury, death or natural disaster.
Taco John’s also encourages noted taco lover, Taco Bell spokesperson and prolific trademark owner LeB*** Ja*** to do his part by donating any fees he received from the latest multi-million-dollar Taco Bell Taco Tuesday ad campaign to CORE.
While the registration symbol will disappear, Taco John’s will always be the home of Taco Tuesday to its legions of fans across the nation.
Throughout July, guests are invited to celebrate Taco Tuesday every day with a special deal – $2 for 2 Tacos (crispy or softshell) through the Taco John’s Mobile App, for Bigger Bolder Rewards Members.
Taco Tuesday wouldn’t be possible without those in the service industry who are behind the scenes, crafting tacos for us all to enjoy.
Taco John’s is putting its money where its mouth is and invites others to do the same. Visit the Taco Tuesday CORE Donation page here to show your gratitude.
At Taco John’s each crispy shell is cooked fresh in-house every day, then filled with its signature 100% American beef, mild sauce, fresh lettuce and cheddar cheese.
Five classic ingredients.
Always awesome. And when you want all the flavor of a classic taco without the crunch, softshell tacos offer all the same delicious ingredients wrapped lovingly in a soft, warm flour tortilla.