In a sweet farewell, Sun-Maid Growers of California, maker of innovative dried fruit snacks, has formally announced its amicable break up with fruitcake, the classic but polarizing holiday dessert.
This surprising break up comes as a pivotal move to redefine the way dried fruit, especially raisins, show up during the festive season.
With tastebuds set on new beginnings, Sun-Maid has partnered with celebrity pastry chef, TV host and recipe matchmaker, Duff Goldman, to explore new pairings during the holidays.
This holiday season, Sun-Maid is seizing the opportunity to challenge preconceptions and inspire flavorful innovation.
For far too long, Sun-Maid’s relationship with fruitcake has been on the rocks, especially with 89% of Americans maintaining their aversion to it.
Fruitcake is notoriously the holiday dessert that everyone loves to hate; while there have been some upsides to the relationship, Sun-Maid is officially ready to move on, in pursuit of something new that showcases the versatility and modern appeal of dried fruit.
To demonstrate the delicious and imaginative possibilities beyond the fruitcake realm, Sun-Maid is collaborating with Duff Goldman to unveil four exciting new recipe matches just in time for the holidays. This includes the “Bacon Raisin Cornbread Chicken,” a delightful blend of savory and sweet that will effortlessly become the star of any dinner party.
Additionally, there’s the “Forget Fruitcake” cookie, which offers a perfect fusion of apricots and golden raisins with a sumptuous jam filling sandwiched between layers—a more indulgent and flavorful alternative.
Completing the lineup are “Peanut Butter and Raisin Halvah” and “Pinwheel Cookies.” All the recipes can be found at sunmaid.com/pullofftheholidays.
Furthermore, Sun-Maid is hosting a holiday-themed, break up kit giveaway on Instagram from November 13 through December 4, 2023.
The Sun-Maid “Break Up Survival Kits” are designed to comfort you, no matter what or who you are breaking up with this holiday season, while also inspiring culinary creativity with Sun-Maid’s imaginative holiday recipes.
Stay in the loop on Sun-Maid’s new love interests and explorations by following the journey on Instagram (@SunMaid). For more information and inspiration for your holiday recipes, please visit sunmaid.com.