Subway announced that it will become the Official Sandwich of 100 Thieves, kicking off a sweeping ‘refresh’ of the premier lifestyle brand and gaming organization as it embarks on a challenging stretch in the League of Legends Championship Series.
In addition to being the Official Sandwich of 100 Thieves, Subway will become the marquee partner of its League of Legends professional team.
It will overhaul 100 Thieves’ dedicated training room for League of Legends at its 15,000 square foot headquarters in Culver City, California – giving the team a competitive edge before the LCS Summer Split, a pivotal qualifier in the North American championship.
Subway will also hit refresh on 100 Thieves’ match-day jerseys for its other pro teams competing in Valorant and Apex Legends.
These Subway-branded jerseys will be available for purchase online via 100Thieves.com, so fans can look and eat like the pros.
To learn more about this team up and see how Subway is helping 100 Thieves take its game to another level, visit 100Thieves.com or follow the organization @100thieves.