Stauffer’s, creator of one of first U.S. animal crackers, is pre-launching a modern spin on its beloved product with a new brand: Stauffer’s Simply Animals.
Stauffer’s Simply Animals features vibrant, playful packaging with winsome characters – it also contains no high fructose corn syrup, no artificial colors or flavors, and is peanut-free.
The market test will take place in-stores at Food City and Weis Markets starting in January.
Bryson the Bear and Taylor the Tiger, the brand’s inviting cartoon mascots, suggest different ways to enjoy Simply Animals and revere friendship and community on the packaging.
Stauffer’s hopes to expand the Simply Animals’ character universe once it nationally launches and has plans to put an emphasis on lively, socially-responsible stories featuring Simply Animals’ characters to create a meaningful, interactive experience for children and their parents.
For this market test, the updated ingredient formula will debut in tried-and-true Stauffer flavor favorites: chocolate and original. The original flavor will be available in a 16oz bag and a 12-bag single-serve multipack. The chocolate will be available in a 14.5oz bag.
With 120-130 calories per serving, a cleaner recipe, and lovable characters, Stauffer’s Simply Animals offers a fun and innovative direction for the animal cracker.
Learn more about Stauffer’s Simply Animals here.