Step aside zombies and vampires, the Sour Patch Kids brand is launching a Halloween campaign that encourages consumers to face the scariest thing imaginable: their past.
A hauntingly fun online experience, “Cringe or Candy,” encourages fans to dig up their horrifying photos for a chance to win spooktacular prizes with a grand prize of $5,000 including Sour Patch Kids Halloween candy.
Fans can participate in a digital photo challenge by uploading their personal cringe pictures online at www.SPKcringeorcandy.com and playing the odds for a sweet reward until Oct 31.
With a click of a button, fans will immediately learn their fate – a sour trick of potentially having their cringey photo shared in the Cringe or Candy online photo gallery or a sweet reward of free Sour Patch Kids candy.
Share the Ghosts From Your Past on TikTok
The Sour Patch Kids brand is adding to the nostalgia by partnering with singer, songwriter and culture icon Rebecca Black to create an original song, “Can’t Outrun the Ghost.”
Black famously rose to fame with her viral hit song “Friday” in 2011 and has spent the decade forward bridging a path between the mainstream and the underground as a new kind of pop star.
Watch Rebecca’s anthem debut on TikTok (@msrebeccablack).
Fans can participate in the Sour Patch Kids brand “Ghosts from your Past” TikTok campaign by following these simple steps:
- Find a Cringey Photo: Search the digital archives for that hilariously awkward or downright cringey snapshot from your past.
- Create Your TikTok: Make a TikTok video re-enacting your cringey picture from the past using Rebecca Black’s “Can’t Outrun the Ghost.”
- Tag @TheRealSourPatchKids and Use #GhostsFromYourPast: Share the TikTok video by tagging the Sour Patch Kids brand in the caption and using the official hashtag #GhostsFromYourPast.
Sour Patch Kids Halloween Candy Variety packs are now available at major retailers in 22, 40, 100 and 160-count treat size packs.
Each treat size pack is the perfect size for parties or Trick or Treating.