Sabra is going boldly where no hummus has gone before, introducing three spectacularly flavorful collaborations that pair America’s most loved, creamy and crave-worthy hummus with some of America’s favorite bold-flavored brands.
Sabra’s newest varieties take snack time to the next level, offering heat, smoke, spice, and Texas-style Barbeque flavor to pair perfectly with everything in the pantry.
Sabra Latest Flavors:
- Sabra Buffalo Hummus made with Frank’s RedHot
- Sabra BBQ Hummus inspired by Stubb’s
- Sabra Southwest Hummus
Sabra is hacking better-for-you, every-day snacking with the introduction of new varieties in lip-smacking combos.
By pairing hummus with some of America’s favorite flavors, the brand is enticing both hummus lovers and newbies alike with craveable, indulgent, feel-good snack options.
First to feature the #1 hot sauce in the world*, Frank’s RedHot, Sabra Buffalo Hummus brings the perfect blend of flavor and heat to an indulgent, creamy hummus.
Sabra Southwest Hummus makes it simple to satisfy any afternoon taco craving; and Sabra BBQ Hummus inspired by Stubb’s pairs the creamy plant-based dip with an unforgettable bold Texas-style Barbecue flavor, bringing a bit of sweet and a bit of heat to America’s favorite hummus.
As part of the brand’s overall “The Snack Your Snacks Would Snack on If Snacks Could Snack on Snacks” marketing campaign, two new digital shorts were created featuring Sabra Buffalo Hummus made with Frank’s RedHot and Sabra BBQ Hummus inspired by Stubb’s.
This launch is the first in a series of bold-flavor innovations from Sabra, aimed at satisfying any and every snack craving and expanding beyond the brand’s already beloved hummus and guacamole offerings.
These everyday craveable snack staples are available in store and online in the deli department of your favorite supermarket.