Pocket.watch, the leading kids and family creator content and IP company, announces a new collaboration for the Ryan’s World franchise from Sunlight Entertainment, Ryan Kaji’s family-owned and operated production company, with Dole Food Company and others to bring the Island Adventures program to every aisle and screen across North America.
26 million co-branded DOLE Royal Hawaiian and Tropical Gold Pineapples will hit stores across the United States and Canada.
Ryan himself visited the Dole Pineapple Farm in Oahu, Hawaii, where he learned about pineapple farming to produce educational and entertaining content about his experience to be shared on his top YouTube Channel.
The Ryan’s World Island Adventures program includes new content, new consumer products, gaming, and co-promotion extending the franchise:
The Ryan’s World Island Adventures content series combines live-action and animated episodes and is rolling out to the Ryan’s World YouTube channel subscribers (over 34 million people) over the next month.
On April 1, 2023, the channel will premiere a video featuring the Dole Pineapple Farm in Oahu, Hawaii, educating kids and families about the harvesting process. It features footage of the channel’s 11-year-old star, Ryan Kaji, learning how to plant, harvest, wash, and package pineapples.
Ryan’s World will debut a suite of Island Adventure toys available at major retailers, including Walmart, Target, and Amazon. The toys are designed to encourage imaginative play and bring the Island Adventures theme to life, highlighted by the Ryan’s World Giant Mystery Volcano ($39.99), Mystery Mini Tiki Egg ($9.99), and marquee item the Mystery Pineapple Egg ($19.99).
The Ryan’s World Island Adventures Special, premiers for free on The Roku Channel on April 1, 2023. The special features animation with live-action skits and adventures in Hawaii. The special will later be distributed on Ryan and Friends Plus and across pocket.watch’s OTT network.
Pineapple character upgrades and a new Island Adventures welcome will appear in the Tag with Ryan mobile video game, which has over 29 million downloads.
The integrated partnership between pocket.watch, Sunlight Entertainment and Dole connect both brands to new audiences of kids and families through nutritious and enriching experiences and of course pineapple fun. Pocket.watch, Ryan’s World, and Dole will deploy fun Island Adventures content for families to enjoy across their platforms. Ryan’s World Combo Panda and Dole’s Pinellopy Pineapple characters will collaborate on an exciting social content series, while immersive dotcom pages hosted by pocket.watch and Dole will showcase everything Island Adventures plus feature recipes and free downloadable activities for families.
Fans and shoppers can visit ryansworldshop.com/dole to enter for a chance to win a trip to Hawaii to tour the Dole pineapple farm and receive the full line of Ryan’s World Island Adventure toys.
Everyone who enters will receive a code for a free Island Adventure Pineapple Ryan upgrade in the Tag with Ryan video game.
For more information about the pocket.watch roster of franchises and creators and its premium slate of content, visit pocket.watch, or check out @pocketwatchHQ on Instagram, /PocketwatchHQ on Facebook, @pocketwatchhq on TikTok @pocketwatchhq, and pocketwatch-studios on LinkedIn.