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Ritz Canada Launches Campaign Celebrating Diversity In Lunchboxes

For newcomers in Canada, opening a lunchbox in front of others can be an anxiety-inducing, disconcerting experience. With many dealing with The Lunchbox Moment—the unsettling experience of revealing food that’s considered different and being the odd one out—RITZ Canada is stepping up to create a safe space where everyone is welcome.

All Flavours Welcome: Ritz Canada Launches Campaign Celebrating Diversity In Lunchboxes

Canada’s most-loved cracker brand has just launched All Flavours Welcome, a celebration of different foods and cultures, starting in school lunchrooms. To do so, RITZ Canada has teamed up with Canadian professional tennis player Leylah Fernandez and professional hockey player Nazem Kadri, to share their own personal lunchbox stories.

Canada is often considered a place where people can be themselves and maintain a connection to one’s culture. However, there are times when some feel like they must conform to fit in. As a cracker that goes with every flavour, RITZ Canada wants to highlight how a celebration of food cultures can only make the country better.

Canadians can visit the RITZ All Flavours Welcome microsite and read about how to bring this conversation to their own tables. RITZ is also encouraging all Canadians to try a new food for the first time on the first day of every month, and then post about the experience with the hashtag #allflavourswelcome as part of its Firsts on First social series.

To learn more about All Flavours Welcome, visit the Instagram page @ritzcrackerscanada and use the hashtag #AllFlavoursWelcome.

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