Red Robin Gourmet Burgers, Inc. is set to sizzle this summer, announcing the launch of their “Summer of YUMMM” tour, a multi-city burger bonanza featuring in-market activations and opportunities to sample Red Robin’s new bigger, juicier burgers.
Red Robin’s burgers are now more delectable than ever due to an enhanced method for cooking patties and fresh ingredient upgrades.
Food, Fun, Photos and More in Local Markets
Local events will serve up plenty to do for burger lovers of all ages including games and prizes, giant photo-ops and more from exciting, family-friendly locations.
The Red Robin Airstream will be on site to deliver more than 10,000 bigger, juicier burger samples (plus Yukon Chips) for free, and bottomless napkins. “Summer of YUMMM“ tour stops:
Seattle, Washington – August 4-6
- August 4 & 5 – Seafair Airshow
- August 6 – Red Robin Federal Way
Durham, North Carolina – August 18-20
- August 18 & 19 – Durham Bulls Athletic Park
- August 20 – Red Robin New Hope Commons
National YUMMM-Off Contest to Crown the Ultimate “Captain of YUMMM”
As an extra special ingredient, Red Robin wants to crown its official “Captain of YUMMM” – the person who delivers the most authentic, inspiring and creative take on the company’s famous jingle: “Red Robin…YUMMM.”
The “Captain” will receive a $5,000 cash prize, free burgers for one year and a VIP, all-expenses paid trip to Red Robin HQ to shoot a digital spot for the brand, making them the ultimate Captain of YUMMM.
With entry opportunities on site at local events as well as via social channels, consumers can upload their submissions and follow the fun at @RedRobinBurgers #YummmOff.
Contest details and terms can be found here: Red Robin YUMMM Off
For more event information about the Summer of YUMMM Tour including times and addresses, please visit: www.redrobin.com/summer-of-yummm.
No free burger sampling at Red Robin Highlands Ranch.