Whether crocheting, baking, or choosing a cozy night on the couch over a night out at the club, it’s no secret that fans are leaning hard into their “Grandma Era.”
Need proof?
The #grandmaera hashtag has been viewed over 7.8 million times on TikTok, and the maturely major aesthetic of #grandmacore has racked up 145 million views.
Pop-Tarts is launching its coziest flavor yet – new Frosted Banana Bread Pop-Tarts – with a series of limited-eknition crocheted Pop-Tarts Pop-Tartigan sweaters, giving fans a simple way to embrace the toasty, cozy vibes of their “Grandma Era” without any of the mixing or stitching.
Available nationwide for a limited time only, each Pop-Tartigan sweater is handcrafted by crochet artisan London Kaye and her team and features a “granny square” crochet pattern inspired by the pastry’s iconic rectangular shape and golden-brown colors that look just like Frosted Banana Bread Pop-Tarts.
Pair your cardigan with the new Frosted Banana Bread Pop-Tarts for maximum meemaw vibes.
Topped with frosting and complete with the familiar aroma of freshly baked banana bread, each bite brings a mix of banana, molasses, and warm spices to life for that fresh-from-the-oven taste sans kitchen skills.
Only sixty of these exclusive, hand-knit Pop-Tartigan sweaters will be available for purchase and will each come with a box of the new Frosted Banana Bread Pop-Tarts.
Each drop will feature a selection of Pop-Tartigans in three universally appealing styles:
- “Iconic” Pop-Tartigan: This classic style is the quintessential cardigan for all your coastal casual layering needs.
- “Crop-Tartigan” Pop-Tartigan: Inspired by Y2K style trends, this cropped version brings two fashion trends together to put the frosting on any outfit.
- “Toasty Hug Shrug” Pop-Tartigan: This shrug style wraps you up in a toasty hug and puts the spotlight on individual, oversized Pop-Tarts. It’s perfect for shrugging off any evening plans you’ve made.
Pop-Tarts fans can purchase a limited-eKnition Pop-Tarts Pop-Tartigan on BananaBreadPopTarts.com, beginning March 29, 2023, at 12 p.m. EST.
There will be two additional drops on March 31 and April 4, while supplies last.
Twenty sweaters will be sold each day during the promotion window and will be available on a first-come-first-serve basis, so be sure to snap out of the slow life before it sells out!
Pop-Tarts will also release a digital Pop-Tarts-inspired granny-square template on social media that fans can download and use to crochet a sweater of their own design at home.
Be on the lookout for new Frosted Banana Bread Pop-Tarts as they start hitting grocery aisles this month.
The flavor will be available nationwide in an 8-count box for an SRP of $3.89.
Don’t forget to follow Pop-Tarts on TikTok, Instagram, and your other favorite social platforms to keep up with the latest food news and join in on the Pop-Tartigan Era!