Italy’s Pasta Rummo, family-run for six-going-on-seven generations, announces its national availability at all Whole Foods Market stores across the U.S.
The award-winning, innovative pasta brand is launching 11 classic and gluten-free pasta at the national grocery chain, including its Shells and Mezzi Rigatoni, which are exclusive to Whole Foods Market through the end of 2023.
Pasta Rummo was founded in 1846 by Antonio Rummo in the town of Benevento, Italy, and is still produced there today. What sets Rummo apart is its signature method of making pasta, “Lenta Lavorazione,” which loosely translates to “slow crafted.”
This meticulous method ensures a perfect “al dente” texture when cooked. “Al dente”–which literally means “to the tooth”–refers to a slight resistance to the bite.
This characteristic is so ingrained in Rummo pasta–and in Italian culture–that the family-run business was the first in the world to certify its “al dente” performance by a third party (Bureau Veritas/385-003).
The classic pasta is the result of a method that starts with sourcing semolina, milled from the highest-quality, high-protein durum wheat. It’s then combined with water and kneaded gently over long periods to increase elasticity.
The pasta dough is extruded through bronze dies that give it a rough, sauce-absorbing surface, then dried for a precise amount of time, specific to each pasta shape and current conditions.
Finally, each batch is chef-tested to ensure its firmness with a proprietary instrument that replicates biting, called the Dynamometer.
In addition to its traditional pastas, Pasta Rummo offers an array of gluten-free varieties.
These pastas are produced at a completely separate facility in Novara, Italy using an equally rigorous process tailored to gluten-free ingredients and the same superior results.
Whole Foods Market stores will carry 11 Pasta Rummo varieties starting this month, including Shells and Mezzi Rigatoni – both exclusive to Whole Foods through December – as well as Linguine, Bucatini, Elbows, Penne Rigate, Lasagna, Cut Ziti, Gluten-Free Fusilli, Gluten-Free Penne Rigate and Gluten-Free Spaghetti.
For more information on Rummo, visit pastarummo.it/us/ or follow along on social media @pasta_rummo.