As part of its confidence-boosting “Do What Makes You Ding” campaign, ORBIT gum, proudly part of Mars, tapped into the trendy reemergence of roller skating by dropping limited edition “Roller Ding” skate kits and providing financial support for skate community initiatives.
The brand’s refreshed motto of “Do What Makes You Ding” aims to encourage people to do what they love, express their authentic selves, and feel confident while doing it – which are practices that are at the heart of roller-skating pop culture.
Putting its branded and fun spin on roller skates, the ORBIT limited edition “Roller Ding” skate kits feature a collection of customizable essentials, inclusive of a pair of Impala quad roller skates and various self-expressive accessories, charms, and crafting supplies.
Now through Friday, February 10, consumers can enter for the chance to win their own ORBIT Roller Ding skate kit by visiting ORBIT’s announcement post on Instagram with the details to enter.
At the giveaway’s close, 10 lucky winners will be selected and announced on ORBIT’s social channels.
To make an impact in the greater skating community by providing funding for safe skate spaces, ORBIT is proudly supporting Butter Roll, a New York-based skate brand and social enterprise focused on BIPOC wellness through roller skating and the arts.
ORBIT will provide a $25,000 grant to further fund Butter Roll’s community-driven skate initiatives, including Honor Roll, to make skating more approachable, accessible, and affordable.
For more information about ORBIT gum, follow @OrbitGum on Instagram, Facebook and YouTube, or join in on the conversation by using #ORBITGum.
No Purchase Necessary. Open to legal residents 50 US/DC, 18+. Sweepstakes ends 02/10/2023. Restrictions apply. For Official Rules, visit the official announcement post on ORBIT’s Instagram at @OrbitGum. Msg&data rates may apply.