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Oikos Big Game Spot That Brings Together Legendary Football Star Deion “Coach Prime” Sanders and His Family for An Epic Battle That Tests Strength Across Generations

Oikos is returning to the Big Game for its fourth year to bring protein-packed snack favorites to fuel your game day festivities.

Oikos Is Back at the Big Game with New Spot That Brings Together Legendary Football Star Deion "Coach Prime" Sanders and His Family for An Epic Battle That Tests Strength Across Generations

For the second year in a row, Oikos has partnered with Deion “Coach Prime” Sanders to host a battle of its own – one that champions all forms of strength, across generations.

In the new Oikos ‘Family Reunion’ commercial, the Sanders crew comes together for what starts as a family picnic and turns into an epic toe-to-toe competition across generations.

College Football coach and dad Deion Sanders are joined by his family, including daughter and rising college basketball star Shelomi, son and college football safety Shilo, and sister Tracie; alongside Deion’s son and celebrated college football quarterback Shedeur and last year’s breakout star and Deion’s mother, Connie.

Oikos Is Back at the Big Game with New Spot That Brings Together Legendary Football Star Deion "Coach Prime" Sanders and His Family for An Epic Battle That Tests Strength Across Generations

Each family member shows off a different feat of strength.

Just like the Sanders are each unstoppable in their own way, Oikos has three options, all delicious and all with an excellent source of protein:  Oikos Pro with 20 grams of high-quality protein; Oikos Triple Zero packed with 15g of high-quality, complete protein and Oikos Blended with 13g of protein.   

As a part of its Oikos mission to power the strength that helps make people unstoppable every day, Oikos will be kicking off an initiative in 2023 that tackles the inequities that stand in the way of building strength by increasing access to nutrition and fitness resources where the needs are greatest.

To catch the spot, viewers can tune into the Fox Sports app and the Fox NOW app on February 12, 2023, as it will run both pre-game and in-game or watch on Oikos’ YouTube channel.

Fans can also view the ad across Oikos social media, on Instagram, Facebook, and Twitter.

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