Nespresso has launched a new collaboration with Samra Origins, the artisanal coffee brand co-founded by Abel “The Weeknd” Tesfaye. The collection is now available across Canada and the US and includes the Samra Origins Togetherness Blend and a limited-edition tumbler.
Named after The Weeknd’s mother, Samra Origins is rooted in traditional coffee culture. This partnership aims to highlight how daily coffee rituals can inspire creativity and connection.
“Coffee runs deep in my family culture — it’s about gathering, sharing, reflecting,” said The Weeknd. “That’s what Samra Origins and Nespresso mean to me.”
Nespresso is also a headline sponsor of The Weeknd’s global tour and will offer fans exclusive experiences throughout the year.