In response to popular demand, MUSH announced the addition of its new Original flavor, the perfect canvas to elevate traditional morning meals and bring life to your healthy breakfast.
Joining a portfolio of flavors that spans Apple Cinnamon, Blueberry, and Dark Chocolate, Original brings the brand back to basics, giving consumers the freedom to customize their oats to their liking.
Known for their clean, plant-based, ready-to-eat overnight oats in both fruity and decadent flavors, MUSH’s rapidly growing brand continues to expand and innovate, with today’s launch bringing their portfolio to 10 everyday flavors with limited edition seasonal releases.
MUSH recognizes the undeniable scientific connection between what you eat and how you feel.
The Original flavor was created to offer the perfect start to your morning, with a hearty base of 7g of protein and 0g of added sugar.
MUSH’s whole rolled oats are soaked in almond and coconut milk and blended with dates for a touch of sweetness, providing a deliciously satiating breakfast for consumers at home or on the go.
Available in single-serve cups (5 oz.) and a multi-serve tub (18 oz.) – a first for the company – MUSH’s overnight oats are perfect in pancakes or in a bowl, topped with fruit or nut butter.
So, teach your old breakfast new tricks, and do something original with MUSH!
After being inspired by Thompson’s favorite life hack as a kid – cereal soaked overnight in milk – MUSH has earned a cult-like following of wellness-conscious consumers, fitness enthusiasts, and breakfast lovers who prioritize quality nutrition, convenience, and the brand’s people-first approach.
Since the brand’s early days when small batches of MUSH were sold at local farmers markets in San Diego, MUSH has grown into the leading brand in its category, with products on the shelves of over 13,000 stores nationwide.
The company exists to eliminate the friction between people and healthy food choices by creating delicious, nutrient-dense food that is accessible from both a price and distribution point.
Single-serve (5 oz.) cups – priced at $2.49 – can be found in the refrigerated aisle at Whole Foods Market, Wegman’s, Publix as well as several other retailers nationwide.
The new multi-serve container (18 oz.) is exclusively sold at Whole Foods Market, priced at $5.99.
Check out where MUSH is sold near you through the store locator at eatmush.com and share your favorite creations by tagging @mush.
MUSH’s recent flavor innovations include Peanut Butter Chocolate – a fresh take on a classic flavor paired with real chunks of chocolate – and Peach, a morning burst with fresh peaches and dried apples that taste like summertime, all the time.