MingsBings, a plant-based and gluten-free frozen food brand founded by James Beard and Emmy award-winning Chef Ming Tsai, announced that it can now be found in over 5,000 grocery stores nationwide.
MingsBings’ expansion to over 5,000 doors includes over 150 new Whole Foods Market stores after a successful pilot program in 32 stores in the New England area.
The expanded Whole Foods Market stores will carry two skus from MingsBings’ breakfast line, the Plant-Based Sausage, Egg & Cheese Bing and the Plant-Based Egg & Cheese Bing, both made with JUST Egg, a popular plant-based egg brand sold at Whole Foods Market.
The placement includes rollout to stores in 15 states: Arkansas, Connecticut, Washington D.C., Louisiana, Massachusetts, Maryland, Maine, New Hampshire, New Jersey, New York, Oklahoma, Pennsylvania, Rhode Island, Texas and Virginia.
According to recent IRI sales data across U.S. retailers, MingsBings’ unit sales grew 350% YoY while the overall frozen handheld entree and breakfast category saw a decline of 8.5%.
Through the introduction of Breakfast Bings in retail, steady core line velocities and new retail account growth, MingsBings continues to also see strong quarter-over-quarter growth.
Customers can visit MingsBings’ store locator to find MingsBings products near them.
To learn more, please visit mingsbings.com and follow MingsBings on Instagram and TikTok at @mingsbings.