Macy’s and Disney are celebrating the holiday season with a magical new collaboration, featuring the debut of Minnie Mouse as a character balloon in the Macy’s Thanksgiving Day Parade.
This collaboration includes a limited-edition collection of Disney-inspired apparel, accessories, and collectibles, exclusive to Macy’s. The collection, available online and in select stores, highlights new Disney artwork by Jeff Shelly, Disney’s director of character art.
The Minnie Mouse balloon marks a new milestone in Macy’s and Disney’s longstanding relationship, which dates back to Mickey’s first parade appearance in 1934. Shoppers can now explore dedicated Mickey and Minnie Shops at Macy’s flagship store in Herald Square and across 200 Macy’s locations nationwide, offering over 100 holiday products including cozy family pajamas, accessories, and beauty items. The collection features items from notable brands like BaubleBar, Loungefly, Funko, and Swarovski, perfect for holiday gifting and festive memories.
The Macy’s Herald Square location will also host an interactive augmented reality experience, where customers can see themselves as Macy’s Thanksgiving Day Parade balloon handlers. In addition, LEGO will hold special customer build events in select Macy’s stores on November 2, adding to the holiday excitement.
This exclusive Disney collection, paired with Minnie Mouse’s balloon debut, celebrates the legacy of two iconic brands, capturing Disney’s timeless charm for the holidays.