To celebrate National Pickle Day, Lay’s and Subway debut a new way to play into the nation’s passion for all things pickle – including pickleball, the fastest-growing sport for the second year in a row.
Lay’s announces the return of its fan-favorite Dill Pickle Chips to Subway restaurants for a limited-time which pair perfectly with Subway’s new premium pickles – now thicker, crunchier, and with even more dill flavor.
In addition to this delicious combo, Lay’s and Subway are also unveiling the #pickleballislife sweepstakes, awarding one lucky pickleball enthusiast with free Subway sandwiches (with pickles!) and Frito-Lay’s snacks, including Lay’s limited time flavored Dill Pickle potato chips, for a year, fueling their game on and off the court.
To enter, pickleballers simply need to upload a photo or video of them playing their best pickleball to TikTok or Instagram with the hashtags #pickleballislife #layssubwaypickle, and #sweepstakes until Monday, November 21.
A winner will be randomly selected. No purchase necessary.
For more information about the sweepstakes, follow @lays and @subway.
To try this new perfect pickle pairing, visit Subway.com or the Subway app.