Kellogg’s Rice Krispies Treats brand is turning snack time into game time with the help of multi-platinum artist, actor, philanthropist, and proud girl-dad Ludacris.
The duo is dropping “Treat. Eat. Compete.” a limited-edition game set that’s perfect for getting the whole family together around the table, complete with five sweet and silly games all centered around their beloved bar.
In a world full of scrolling and streaming, Rice Krispies Treats brand and Ludacris want to remind fans about the memory-making magic of gameplay, drawing inspiration from hilarious new traditions shared by fun-loving fans nationwide on TikTok.
That’s why they are challenging families to reach for something simple and snackable—Rice Krispies Treats bars—to get the whole family together around games.
Win or lose, everyone gets to enjoy a delicious snack in the end.
Each exclusive “Treat. Eat. Compete.” set is packed with specialty items fans need to play this collection of games, from custom score sheets, markers, and instruction cards to a Ludacris-inspired bucket hat “winner crown” and a fresh pack of Rice Krispies Treats product that families can restock for replaying again and again.
No matter what your family and friends are into, there’s a game in this set for every competitive craving.
Get your friends and family playing with:
- Wrapper Rhymes: Bust out your best Ludacris-like rhymes and challenge your family to a mini wrap battle using their writable wrappers.
- Stick the Landing: Unwrap their signature sticky bar and flip it in the air until you can get it to stand up on the short side.
- Unicorn Duel: Go head-to-head (literally) with your fam by sticking a bar to your forehead and using it to clash with your opponent until one player loses their horn.
- Treat Mitts: Grab a set of oven mitts and see how fast you can peel back the wrapper to get to that ooey-gooey bar.
- Krispie Cannon: Transform your Rice Krispies Treat bar into a bite-sized cannonball launcher and aim for the empty box.
- Your Own Snack-Inspired Game: Grab a box of Rice Krispies Treats products and get playing! The sky is the limit when it comes to creating hilarious #treateatcompete competitions and challenges using your favorite snack.
The best part? Each “Treat. Eat. Compete.” set is much more than a unique addition to the game closet collection – it’s a way to support kids in communities nationwide.
Alongside a donation of more than $100,000 made on behalf of Rice Krispies Treats brand and Ludacris, proceeds from each game set will support Boys & Girls Clubs of America to help foster more safe places to play, compete and create for kids nationwide.
Starting May 8, fans can head to ricekrispiestreats.com and shop the exclusive game set for $20 (including shipping) while supplies last.
The games will be restocked daily through May 20th while supplies last.
While the game sets come packed with the instructions and tools for five games to get playing, they want to see how families nationwide will be inspired to play new versions and variations of “Treat. Eat. Compete.” and hope fans will be encouraged to come up with their own original ooey-gooey #treateatcompete games using Rice Krispies Treats product.
Craving more fun? Head to TikTok and follow along with @ludacrisdtp, @ricekrispiestreats, and #treateatcompete for more game night excitement and share how your family and friends “Treat. Eat. Compete” with the Rice Krispies Treats brand.