KD and Nintendo have joined forces to bring a fun and nostalgic twist to your favourite comfort food: KD Super Mario Power-Up Shapes Mac ‘n Cheese. Launching today across Canada, the new noodle shapes—Fire Flowers, Super Stars, and Super Mushrooms—pay homage to iconic elements from the Super Mario universe that fans have loved for decades.
In a nod to the 90s, when Super Mario characters were the first-ever licensed shapes released by KD, the brand has reimagined those classic designs with a fresh spin. These new Power-Up shapes are inspired by the items that boost Mario, Luigi, Princess Peach, and other characters in the games, making every bowl of mac and cheese a nostalgic treat for both longtime fans and new generations of gamers alike.
Available in the signature blue box, KD Super Mario Power-Up Shapes are now rolling out at major retailers nationwide, ready to power up your next meal. In addition to the new product launch, KD and KRAFT Mac & Cheese are introducing the Power Up Pursuit, a family-friendly contest designed to bring the fun of the Super Mario universe to your kitchen table. Participants can scan the QR code on their box of KD Super Mario Power-Up Shapes for a chance to win exciting prizes, including an all-expenses-paid family trip to Universal Studios Hollywood to experience SUPER NINTENDO WORLD™.
With a history spanning over 30 years, KD’s shapes have been a staple in Canadian households, with numerous characters and iconic moments from pop culture making their way into bowls of cheesy goodness. Now, this new collaboration with Nintendo is set to reignite that excitement, offering a delicious way to enjoy family mealtime.
For more information and to participate in the Power Up Pursuit, visit the KD Power Up Pursuit website.