IKEA Canada announced the return of its annual Green Friday campaign.
The retailer wants to make Black Friday a little bit greener by creating circular solutions that help make sustainable living a more affordable and accessible choice for Canadians.
Throughout the month of November, customers will receive additional savings on gently-used items, and will be invited to sell back their IKEA furniture for an extra incentive.
From November 25-27, IKEA Family members will receive an additional 25 per cent discount off products in the Circular hub (As-Is) marketplace, including pre-loved furniture, discontinued items and ex-showroom displays.
Canadians sell thousands of pre-loved items back to IKEA annually, with the most popular items including bookshelves, shelving units, chairs and stools.
Most submissions for the IKEA Canada Sell-back program were made to stores in Ontario (41 per cent), followed by British Columbia (27 per cent) and Quebec (16 per cent.)
The Green Friday campaign offers many additional ways for customers to join in on circular efforts, including:
- Until November 27, IKEA Family members can earn 2x the value of Sell-Back credit on gently-used IKEA furniture. IKEA in turn gives the product a second life through resale or donation.
- On November 17 and 18, IKEA Canada will host Virtual Workshops to support customers in extending the life of their IKEA products. Sign-up is currently live for IKEA Family members.
- From November 20-27, customers can buy one bag of HUVUDROLL vegetable balls and receive a second bag at 50% off. They can also enjoy a veggie ball meal for $4.99 in the Swedish Restaurant or a veggie ball dish for $4.49 (only available at IKEA Toronto Downtown – Aura).
- Several IKEA Canada store locations will also work with local community partners to host a furniture donation and electronics recycling drive. In exchange, donors will receive a coupon for $25 off a minimum purchase of $150 from November 29-December 6, 2022. Participation varies by location; check your nearest IKEA store page for drop off dates and times.
Part of the IKEA Family loyalty program, the Sell-back service has seen strong engagement since it launched in Canada in 2019.
Customers can also visit the online circular hub marketplace to reserve some items in advance of visiting their local store.
It complements IKEA’s other efforts, including a partnership with Furniture Bank to repurpose customer returned mattresses.
The program collected 5,876 mattresses over the past year, with 75% being donated to individuals and families overcoming furniture poverty.
The partnership also offers customers an affordable and socially responsible mattress and furniture removal service that resulted in nearly 200 items being collected from customer homes.
The Green Friday campaign is just one step on IKEA’s journey to become a fully circular and climate positive business by 2030.
This includes using only renewable, recycled, or recyclable materials, eliminating waste, and introducing services that help customers to extend the life of their products.
For more information on Green Friday, please visit IKEA.ca/GreenFriday.