Fourth of July is the quintessential American holiday filled with flags, fireworks, baseball, and hot dogs. According to the National Hot Dog & Sausage Council, Americans will consume over 150 million hot dogs on July 4 alone, enough to stretch from Washington D.C. to L.A. more than five times. And with Pepsi sales heating up ahead of July 4, the brand is bringing even more red, white and blue to the party by showing the entire country that hot dogs go #BetterWithPepsi.
Even Joey Chestnut, widely considered the greatest competitive eater of all time, knows the best way to eat a hot dog is with a refreshing ice-cold Pepsi.
Pepsi, with help from the Culinary Institute of America (CIA) Consulting (a business unit of The Culinary Institute of America), has completely reimagined what condiments can be for America’s favorite summer food, unveiling Pepsi Colachup, the world’s first Pepsi-infused condiment.
Pepsi is so confident that hot dogs are #BetterWithPepsi, the brand is taking hot dog enjoyment to the next level with Pepsi Colachup, giving fans the chance to add even more of the iconic sweet, citrusy taste of a crisp, refreshing Pepsi-Cola directly onto their hot dog.
On July 4, Pepsi is teaming up with the Detroit Tigers, Minnesota Twins, Arizona Diamondbacks and New York Yankees for exclusive in-stadium sampling during the team’s home games.
Hot dog enthusiasts who want to be the first to try Pepsi Colachup can look for the sampling carts at these stadium locations:
- Chase Field, Phoenix, AZ; Section 130/131
- Yankee Stadium, Bronx, NY; Pepsi Lounge (Pepsi Lounge Ticket Required)
- Target Field, Minneapolis, MN; Section 113
- Comerica Park, Detroit, MI; Section 139
Fans who can’t make it to the ballpark can still experience the joy of Pepsi with a hot dog.
All weekend long through July 4, consumers who purchase a hot dog (or dogs) with a Pepsi at any food service or retail location can get the Pepsi comped by texting “FREEPEPSI” to 81234 and uploading the receipt that clearly shows a hot dog and a Pepsi purchase to get reimbursed the cost of a 20oz Pepsi product, via PayPal, Venmo or Digital Retailer Gift Card.
See rules and guidelines here.
The #BetterWithPepsi Creative Campaign
The hot dog promotion and limited-edition Pepsi Colachup is the latest iteration of the brand’s Better With Pepsi creative campaign, which was launched in 2021 with Burgers and extended to Pizza in 2022.
As part of this #BetterwithPepsi program, Pepsi debuted two new national television spots titled “Every Bite: Better With Pepsi” which can be viewed here and here.
Better With Pepsi is more than a tagline for the brand, it’s an unapologetic reinforcement of how consumers enjoy Pepsi every day with their favorite foods.