7-Eleven, Inc., the world’s largest convenience retailer known for the iconic frozen Slurpee drink, released the iciest summer track around with burgeoning rapper and artist Flo Milli.
And for customers who just can’t get enough, the flow will continue all summer long through collabs including one with legendary jewelry designer King Ice and another with music multi-media company Lyrical Lemonade.
Flo’s ultimate song of the summer – affectionately titled “Anything Flows” – features rising stars Kari Faux, 2Rare and Maiya the Don, and is filled with verses inspired by Slurpee that’ll leave you craving the beloved beverage.
Available now on video and song streaming platforms Spotify and YouTube , “Anything Flows” was developed in partnership with Dentsu, led by Dentsu Creative and dentsu X, produced by Nova Wav and comes complete with a Y2K-inspired music video directed by Warren Fu.
But the flow doesn’t stop here.
Fans and up-and-coming artists can showcase their own musical talents by submitting lyrics to the track’s open verse by dueting Slurpee’s TikTok or remixing the Instagram Reel now through July 12 and tagging #FlowLikeSlurpee.
Entries will be judged on musicality, lyricism, execution, clarity and tone – and the top verse inspired by the Slurpee drink will land a spot on the song’s remix to be released later this summer.
Keep It Cool with King Ice
Fans not only have the chance to #FlowLikeSlurpee…but they can wear Slurpee too.
The brand is collaborating with King Ice – premium streetwear, jewelry and accessories designer – to create custom pieces of jewelry including necklaces, rings, bracelets and more, all inspired by – you guessed it, Slurpee.
Hundreds of lucky 7Rewards and Speedy Rewards winners will have the chance to be decked out with King Ice bling inspired by the convenience retailer, including chains valued at $2,500, simply by purchasing participating products at participating 7‑Eleven, Speedway and Stripes stores or via 7NOW Delivery.
Slurpee drink fans can also shop our specially curated Slurpee x King Ice capsule collection, available now at 7Collection.com.
Beginning June 28 through August 1, customers can snag an extra 7 entries by purchasing participating products like pizza, wings, and all varieties of Red Bull – including the newest flavor: Red Bull Summer Edition Juneberry – and of course, Slurpee drinks.
Mix Things up with Lyrical Lemonade
Later this summer, 7-Eleven is also teaming up with Lyrical Lemonade – a multi-media company that works with up-and-coming artists and hip-hop royalty – to create music videos that are destined to go viral.
Customers will have the chance to win musical experiences like no other – like serving as an extra in an upcoming music video shot by Lyrical Lemonade founder, Cole Bennett, who is behind some of the most-viewed music videos on the internet.
Keep the flavors flowing all summer long by following along on social @Slurpee on Instagram and TikTok for a behind-the-scenes look at the filming of the “Anything Flows” music video and for the latest merch, experiences and more.
NO PURCHASE NECESSARY. Legal residents of 50 U.S. (D.C.) excluding IA, LA, MD & TN 18 years or older. Ends 7/12/23. See Official Rules for how to enter, odds, and prize description. Void in IA, LA, MD, TN & where prohibited. See Official Rules at https://bit.ly/3jVpOQw
NO PURCHASE NECESSARY TO ENTER OR WIN. Begins 6/28/23 at 12:00:01am ET & ends 8/1/23 at 11:59:59 pm ET. Open to legal US residents physically residing in 50 United States or DC who are 13+ years old (minors must have parental consent to participate). Odds of winning depend on # of eligible entries. Sponsor: 7-Eleven, Inc. For full rules, free and other methods of entry, full prize details, and restrictions, see Official Rules at https://bit.ly/7E-SZN-23