HI-CHEW, the immensely fruity, intensely chewy candy, has announced the exciting debut of its newest digital commercial airing nationwide.
The 30-second segment inspires consumers to “Choose Different. Choose Fun. Chew HI-CHEW.” with the introduction of a new catchy brand song.
Immersing viewers in a world of HI-CHEW, the digital commercial brings the brand’s real-fruit flavors to life by showcasing how the candy can transform any ordinary day into an exciting fun-filled adventure.
From skateboarders zipping around the campus to passengers taking mass transportation around the city, each scene is a colorful embodiment of imagination at play, capturing the vibrant essence of the brand and illustrating the burst of fun consumer experience with each bite of HI-CHEW.
The new commercial will air across various digital channels including Connected TV, YouTube, Meta, TikTok, and Gas Station TV (GSTV) nationwide through the end of the year.
With nearly one billion pieces of HI-CHEW enjoyed each year, consumers can’t get enough of the fruity-chewy candy brand. HI-CHEW is driven by flavor and innovation, consistently releasing new flavors each year based on the latest market research.
Recently, the brand launched HI-CHEW Bites, unwrapped bite-size chewlets in Mango, Green Apple and Strawberry flavors, conveniently sold in 7-Eleven and Speedway locations nationwide.
The new commercial is available to view here.
To learn more about HI-CHEW and to see where you can purchase your favorite products, please visit us online at HI-CHEW.com, like us on Facebook, and follow us on Instagram (@HICHEWUSA) and TikTok (@HICHEWUSA).