HelloFresh, the world’s leading meal kit company, announced the sponsorship of Hulu’s newest reality cooking competition series, Secret Chef.
With chef David Chang at the helm as executive producer, Secret Chef pits 10 contestants, ranging from professional chefs to self-taught home cooks, against one another in a series of blind tastings where they’re not only the cooks but also the judges.
Isolated in a secret kitchen labyrinth connected by a series of conveyor belts, the contestants will compete in a variety of challenges and judge each other’s dishes anonymously.
Serving as the grand prize sponsor, HelloFresh will be featured in each episode through brand visuals.
HelloFresh meal kits will also be integrated directly into a challenge during the series’ 4th episode.
Spoiler Alert: The following contains spoilers for Secret Chef
HelloFresh is also giving its customers a chance to experience a show-stopping dish created in the
episode – a One-Pot Spicy Shrimp Soup from chef Joshua Walbolt.
The Secret Chef HelloFresh challenge tasks the contestants with recreating a classic dish (i.e. burgers and fries, spaghetti and meatballs, chili, etc.) using pre-portioned ingredients from an existing HelloFresh meal kit.
Chef Joshua wowed his fellow contestants with a spin on a classic chili recipe, infusing spicy-sweet Szechuan chili paste and tart vinegar with a savory base of chopped shrimp, scallions, bok choy, and tender napa cabbage.
HelloFresh customers can look to add this innovative and crave-worthy recipe to their weekly orders for delivery during the weeks of July 8th and July 15th.
The sponsorship also includes digital marketing content.
Secret Chef viewers will also be offered 17 free HelloFresh meals, plus free shipping, with code: 17SECRETCHEF.
Secret Chef premiered June 29, exclusively on Hulu.
To learn more about Secret Chef, please visit: www.hellofresh.com/17SecretChef.