Hellmann’s Mayonnaise revealed the stars of its Big Game commercial today, in a teaser featuring award-winning actors Jon Hamm and Brie Larson comically – and unexpectedly – found inside a refrigerator.
The teaser leaves viewers wondering why Jon Hamm and Brie Larson are in a fridge, which will be answered with Hellmann’s: 30-second spot.
Hellmann’s commercial will highlight the important issue of food waste at home, encouraging people to do more with what’s in their fridge and ‘Make Taste, Not Waste.’
The Big Game marks the second most wasteful food day of the year in the U.S., second only to Thanksgiving.
In addition, 40% of all food in the U.S. is wasted each year and approximately 40% of that food waste happens at home.
The commercial is created by Wunderman Thompson.
For more information leading up to the game, please visit www.Hellmanns.com.