Reimagining “the Gelson’s experience” for its 28th full-service store, Southern California’s premier grocery brand has officially launched its first location in West Los Angeles.
Located at 12121 West Olympic Boulevard on the corner of Bundy Drive, it serves as the anchor of West Edge, a mixed-use residential/office/retail development currently under construction.
Designed by the award-winning firm Shook Kelley, which has brought its imagination to other new and renovated Gelson’s stores, the West L.A. property is a spacious 33,000 square feet of modern design and community-tailored amenities.
From its polished concrete floors to hanging pendant lights throughout, the store is accented with geometric metal shapes, light wood slats and an abundance of playful wall art.
The color palette is based on the Gelson’s logo with a spectrum of dark caramel, mahogany and taupe, accented by creams and blue-greens.
A sleek wine & sushi/tapas bar serves as a communal hub, visually distinguished by a quartz counter and contemporary furniture as well as an outdoor patio.
Along with a Wolfgang Puck Express build-your-own pizza bar and a café & bakery with adjacent seating, Gelson’s West L.A. features serviced deli, meat/seafood, produce cutting/juicing, and floral sections, in addition to a self-serve salad bar, hot food and soup bar, poke bar, and dedicated wine and cheese section.
