Fast-casual restaurant concept Freddy’s Frozen Custard & Steakburgers has opened a corporate-owned restaurant location at 5570 Belleville Crossing St, Belleville, Illinois, featuring its newest restaurant design.
The format features a standard drive-thru and an enhanced mobile pick-up window to meet the increased consumer demand for off-premise dining.
Standing at either 2,800 square feet or 2,400 square feet, the design includes an enhanced kitchen layout to enable each order channel to maintain high efficiency across the operation.
The opening in the Greater St. Louis metropolitan area comes on the heels of Freddy’s recent announcement to open a location within the region’s professional baseball arena, Busch Stadium.
Genuine hospitality remains a cornerstone of Freddy’s brand value and is showcased through the new restaurant design.
The format prioritizes guest satisfaction by incorporating innovative features that promote order accuracy and process efficiency through all order channels.
These updates include Accutemp’s XLR8 kitchen technology, which presses Freddy’s steakburger patties into a consistent shape each time, making grill operations less physically demanding while increasing consistency for guests.
Additionally, the restaurant’s designated digital pickup area has a custard freezer to give quick access to mobile and delivery orders without interfering with the dine-in order queue.
The back-of-house also has a transformed bagging station with a simplified, easy-to-interpret display, and a shared expo counter to give the shift lead the ability to manage every aspect of the operation from one location.