Get ready to give into your sweet tooth and celebrate 125 years of Entenmann’s, the iconic sweet baked goods brand.
Entenmann’s is pulling out all the stops for its 125th birthday by bringing back two of its most requested items – the legendary Banana Crunch Cake and the timeless Ultimate Crumb Cake – with a special pop-up food truck exclusively in New York City, where everything began.

These two nostalgic treats will be available for FREE on November 8th as a token of appreciation to Entenmann’s loyal fans:
Banana Crunch Cake: This delectable treat is back and features a moist and flavorful banana-infused cake and a generous layer of crispy crumb topping finished off with a decadent chocolate drizzle! You’ll go bananas (again) for Entenmann’s Banana Crunch Cake.
Ultimate Crumb Cake: Entenmann’s Ultimate Crumb Cake is the epitome of all crumb lovers’ dreams! Crafted to deliver a thick layer of crispy and buttery crumbs atop a moist golden cake, this timeless treat is the perfect balance of flavors and textures that’s sure to satisfy your sweet cravings.
The pop-up truck’s first stop will be at Battery Park, located at South End Ave between Liberty and Albany St, from 8 a.m. to 10 a.m.
It will then journey uptown, surprising fans at various locations throughout the day with real-time announcements on Instagram.
Visit Entenmann’s Instagram handle (@Entenmanns) to follow along on this one-day adventure and grab these sweet items before they’re gone.
