The Kraft Heinz Company has unveiled a fresh collaboration with chart-topping musician Ed Sheeran to co-create ‘the ultimate’ hot sauce under the newly created Tingly Ted’s brand.
Available for pre-order now, Tingly Ted’s is the latest insight-led innovation from Kraft Heinz as it continues to grow its Taste Elevation platform around the world, expanding into new categories and channels to fuel its transformation.
Having already worked with Kraft Heinz on previous collaborations involving HEINZ® ketchup, Ed, a self-proclaimed sauce fanatic, sought out Kraft Heinz’s proven expertise to develop a hot sauce like no other, serving the needs of many with just one bottle.
Tingly Ted’s comes in two flavours, including an ‘Xtra Tingly’ variant, and is made using red jalapeños and capsicum chillies.
Named after Ed’s childhood nickname, the new sauce promises to propel Kraft Heinz’s Taste Elevation strategy forward into the ever-expanding hot sauce category, which is expected to grow at a rate of 6.3% to $5.4 billion USD in 2027.
Tingly Ted’s is the latest example of Kraft Heinz’s transformation.
The Company is focused on extending and expanding its capabilities through partnerships with technology giants or cutting-edge innovators, like Ed Sheeran, to redefine best-in-class and lead the future of food.
Tingly Ted’s is expected to roll out around the world through 2023.
To pre-order, a bottle and find out more, visit www.tinglyteds.com or www.instagram.com/tinglyteds.