Canadian fans are gearing up for Super Bowl Sunday. While they cheer on their favourite team, crunch on delicious snacks, and take to social media to talk about the half time show, there is one thing they miss on game day – the epic U.S. Super Bowl ads. According to a 2024 survey commissioned by Doritos, nearly eight out of ten Canadian Super Bowl fans believe that watching the U.S. ads makes the Big Game more exciting.
With that in mind, Doritos Canada reveals its bold new campaign, ‘As Seen in Canada’, that aims to give fans a taste of iconic commercials they might not get to watch! The campaign features actor Amrit Kaur and comedian Gerry Dee ‘re-enacting’ Super Bowl commercials as best they can, in a hilarious effort to give Canadians the full game day experience. Well, kind of…
With Gary Freedman, the legendary Super Bowl director at the ad’s helm, fans will get an experience like no other that’s sure to inject some fun into watch parties across the country.
You can watch a sneak peak of the new campaign here: https://www.youtube.com/watch?v=wVOWDdojf5Y.