The Dallas Margarita Mile, a self-guided tour of the city’s best and brightest margaritas is back.
The Margarita Mile is a curated collection of Dallas’ finest margaritas, spanning across the city.
Sip and savor at more than 20 spots, from the heart of Downtown to Bishop Arts, Oak Lawn, East Dallas and more. Even a mile is bigger in Texas!
The Margarita Mile invites both visitors and Dallasites alike to experience this iconic beverage like never before.
When the Margarita Mile launched in May 2018, it staked the claim that Dallas is the Official Home of the Frozen Margarita.
The tour was paused last year to revamp and reimagine; now, Margarita Mile 2.0 includes a range of new ‘ritas to try in a free, mobile-exclusive digital pass.
The Margarita Mile is not your average pub crawl or wine tasting.
Users will receive their free, curated pass directly to their smartphone via text/email and can start exploring immediately.
To start the trek down the Mile, simply check in to one of over 20 participating locations, enjoy a craft margarita and earn cool swag.
Participants who reach “Rita Rockstar” status will get a chance to win the Dallas Prize Package, which includes a two-night stay in Dallas, attraction passes and more.
Dallas’ history with America’s most famous frozen concoction is as storied as it is salty.
In 1971, a clever restaurateur, Mariano Martinez, invented the frozen margarita machine to satisfy his customers and keep his restaurant afloat.
That first machine now sits in the Smithsonian National Museum of American History, and the way the world drinks has never been the same.
Since 1971, Dallas hasn’t stopped innovating.
The Dallas ‘rita of today just might surprise you, with delicious twists like a hint of spicy serrano pepper, cooling cucumber or a mango tajin popsicle nestled right in.
See the full list at MargaritaMileDallas.com. Participants must be 21 or older to partake in the Margarita Mile. As always, please drink responsibly.
Check in to three restaurants to become a Rita Rookie and earn a Margarita Mile sticker – perfect for your cooler or tumbler.
Go-getters who sip and savor at ten spots are Marg MVPs and will receive a limited-edition Margarita Mile T-shirt to show off their efforts.
Rita Rockstars, those who check in at 20 restaurants, will be entered into a drawing to win a Dallas prize package, which includes a two-night hotel stay, attraction passes and more.
This season will close Nov. 5, 2023, so there is plenty of time to explore, and level up.