Daiya, the brand that cracked the code on dairy-free cheese, announced a new line of Mac & Cheese made with dairy-free cheese and gluten-free pasta. The new line uses dry powdered dairy-free cheese is available in three delicious flavors:
- Daiya Dry Powdered Mac & Cheese: Cheddar
- Daiya Dry Powdered Mac & Cheese: White Cheddar
- Daiya Dry Powdered Mac & Cheese: Aged Cheddar (Available in the US only)
The launch represents the introduction of the only dairy-free Aged Cheddar Dry Powdered Mac & Cheese that will be available on the market, bringing consumers a quick and convenient comfort food for the whole family, without the conditions of dairy. The new product line provides consumers with more convenient options alongside Daiya’s existing Liquid Mac & Cheese line, which features a ready-made, dairy-free liquid sauce pack.
Dry Powdered Mac & Cheese continues to grow as the most popular way consumers enjoy the family favorite. However, partly due to consumer pain points concerning taste and texture – dairy-free options have remained limited on shelves. With the debut of its three dry mix offerings, Daiya aims to reinvigorate the category with a better-for-you Mac & Cheese range that brings all the cheesy goodness.
Last year, Daiya introduced its new brand platform: “100% Plant-based. Even if you’re not,” which welcomes all cheese-loving consumers to try its products – from plant-based enthusiasts to explorers – leaving the ‘all or nothing’ approach to plant-based, dairy-free diets behind. Daiya celebrated the platform’s unveiling with its recent Fromage Forgery campaign – certifying ‘dupe’ status on its dairy-free cheese products alongside The Bear star, Lionel Boyce, and Chain co-founder, Chef Tim Hollingsworth.
Daiya’s new Dry Powdered Mac & Cheese has an SRP of $4.49 per box, and will be available in the US at Walmart and The Fresh Market from April. In Canada, the line is available at Loblaws & Metro ON. For more information on all Daiya products, please visit www.daiyafoods.com.