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Cup Noodles Partnership With The World Surf League

Cup Noodles, one of the iconic brands of Nissin Foods USA, has announced a multi-year partnership with the World Surf League (WSL), the global home of competitive surfing.

Cup Noodles Announces Multi-Year Partnership With The World Surf League

As an official sponsor of the league, the brand deepens its ties to enthusiastic surf fans and the professional sports community by partnering with Olympic surfer Kanoa Igarashi.

As an official partner of the WSL, Cup Noodles will engage fans as a notable sponsor of the California surf competitions including the Surf Ranch Pro in Lemoore, the U.S.

Open of Surfing in Huntington Beach, the Rip Curl WSL Finals in San Clemente, and the World Junior Championships.

The beloved ramen company will host on-site fan activations, noodle sampling, surfer meet and greets, and more throughout the 2023 surf season.

Diving into the world of surf, Cup Noodles has also partnered with celebrated professional surfer and Olympic silver medalist Kanoa Igarashi, who is competing on the 2023 World Surf League Championship Tour this season.

The WSL is the global home of competitive surfing, crowning World Champions since 1976 and showcasing the world’s best surfers on the best waves.

The global sports league oversees and operates more than 180 competitions around the world each year.

Nissin Foods continues to push the boundaries of innovation in the global food industry across products and environmental initiatives. 

Nissin Foods EARTH FOOD CHALLENGE 2030 is the company’s long-term environmental strategy to create a sustainable society and address climate change through green sourcing and procurement, working with vendors that meet the brand’s environmental standards, and conserving natural resources.

This new partnership will expand Cup Noodles’ partnerships with major sports teams and leagues worldwide with its growing roster of partners.

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