The Crispy Minis brand is thrilled to announce an exciting new partnership with Canadian icon and actress, Annie Murphy.
This partnership marks the beginning of a fresh era for the brand, focused on encouraging Canadians to embrace their crispy side.
What’s crispy? It’s a vibe; being cute but a little bad, giggling but employed, and embracing the inner rebellion and cheeky playfulness that’s inherent inside all of us.
As part of the rollout, a new Crispy Minis campaign will debut tonight, starring Annie and taking audiences on a crispy revolution towards a new attitude.
The commercial, produced by a powerhouse female-first team, including Director Jordan Canning (Fraggle Rock, Schitt’s Creek, Baroness Von Sketch), leverages the notable talent and relatable daily moments to deliver a clever, refreshing storyline that reclaims the fun in snacking.
Set to air during the season premiere of The Bachelorette, the commercial embodies the tagline “That’s Crispy”, leaving a lasting impression and showcasing the vibrant variety Crispy Minis rice snacks can add to everyday life.
In Quebec, celebrated talent Marie-Lyne Joncas is set to partner with Crispy Minis as their regional spokesperson.
With her unique blend of wit and charm, Marie-Lyne will bring a fresh perspective to the Crispy Minis brand.
The campaign will captivate audiences with relatable and unforgettable moments across TV, digital, social and out-of-home.
The campaign was produced in collaboration with the creative agency Behaviour and supported by public relations agency Citizen Relations and media buying agency OMD.
Stay connected by using the hashtag #ThatsCrispy and tagging @CrispyMinis to share your crispy liberation.
Will Carmichael
Wednesday 28th of June 2023
Didnt know who she was and i watched Schitts creek. She looks a bit too informal or frumpy to sell your product. She should have been presented better. She is a great actress.