Coca-Cola has teamed up with Disney to launch Coca-Cola x Star Wars: Refresh Your Galaxy, a global campaign celebrating fandom, imagination, and connection through the Star Wars universe. The collaboration features a collection of limited-edition Star Wars-themed Coca-Cola designs and an interactive augmented reality experience available to fans across Canada and worldwide.
As part of the campaign, Coca-Cola will release 26 special-edition character designs. Canadian fans can collect 23 different cans and bottles featuring iconic heroes and villains from the Star Wars saga. The remaining three designs will be exclusive to Disneyland Resort and Walt Disney World Resort.
The campaign also introduces a new creative spot centred around movie theatre nostalgia, lightsaber moments, and Star Wars marathons. The immersive component invites fans to scan participating Coca-Cola cans or advertisements to record and share personalized AR hologram messages styled after in-universe transmissions.