Pringles is once again bringing the flavor and fun on America’s most hyped gameday with its irresistibly delicious crisps, iconic mustached character and the release of its seventh consecutive Big Game ad spot, “Mr. P”. From pet faces and latte foam to classic boardgame characters and football stars, fans have long spotted “the Pringles guy” (aka Mr. P) in the world around them, with over 30,000 posting their findings to social media. Inspired by these snacking sightings, Pringles is proving that Mr. P isn’t just found on its classic cans, he can be seen in the most unexpected places and faces – including Hollywood ‘stache sensation Chris Pratt.
Following the unveil of Pringles’ social teaser, fans flooded social media speculating whose iconic mustache would grace the brand’s Big Game commercial. All of their Chris-ps were revealed once a source very close to Pratt tipped off the press: bestselling author and advocate, Katherine Schwarzenegger Pratt confirmed her husband as the man behind the ‘stache on Instagram.
The spot shows fans what happens when megastar actor and producer, Chris Pratt, notices a similarity between himself and his favorite flavor icon, Mr. P. Just like his fans, once he sees the unCANny resemblance, he can’t unsee it. It isn’t until Pratt is offered the movie role of a lifetime — starring as Mr. P — that he realizes the mustached character truly is everywhere, even in himself.
The :30 second spot — brought to life by Grey New York – will air during the first quarter and be supported with a fully integrated campaign including PR, digital, retail marketing, influence and social media.
Show Your Mr. P Sightings & You Could Win Big
The ad isn’t the only place Mr. P will show up this Big Game season. Now until Feb. 16, fans can share where they see or how they create Mr. P for a chance to win some crisp-y cash. Whether you see him in the clouds on your daily walk, your favorite house plant, your pet (or even in yourself!), share an image or video of your Mr. P creations or sightings on Instagram or TikTok using #ISeeMrP and #PringlesContest for the chance to win up to $15,000. Visit Pringles.com/ISeeMrP for inspiration and official rules (no purchase necessary).
To take the Pringles fun up a notch, you can transform yourself and loved ones into Mr. P with Pringles’ interactive Mr. P Snap Lens. The lens not only shows Snapchatters what they’d look like with Mr. P’s iconic mustache, eyebrows and red bowtie, but even transports them to a rotating collection of various iconic US landmarks and locations – from Big Game host city, Las Vegas, to the Statue of Liberty, and more – truly bringing Mr. P everywhere and anywhere.
Craving more crisps? Visit your local retailer to stock up on your favorite Pringles flavors and bring the iconic Mr. P and a crisp snack to your Big Game watch party. Follow @Pringles and Chris Pratt on your favorite social media platforms to keep up with the latest ahead of the Big Game and tune in to see the ad live on Feb. 11.