Chipotle Mexican Grill is marking Halloween with the return of their long-running Boorito promotion, offering $6 entrées to Chipotle Rewards members who visit in costume from 3 p.m. to close on October 31. Guests must scan their Rewards account at checkout to receive the offer, valid for in-restaurant orders only.
In celebration of Boorito’s 25th anniversary, Chipotle is also reviving their Boorito Costume Contest on TikTok. From October 27 to November 2, fans who post a video wearing their Halloween costume with the hashtag #BooritoCostumeContest can enter for a chance to win a Chipotle VIP Card worth over $500 in free food.
Chipotle’s Halloween programming continues throughout October with their “Chip-or-Treat” campaign, which gives Rewards members weekly digital treats such as free guacamole, chips, double protein, or extra Rewards points. Members can unlock up to four offers this month by purchasing regular entrées through the Chipotle app, website, or in-restaurant and scanning their Rewards card.
The chain has also introduced Build-Your-Own Chipotle (BYOC), a digital-exclusive family meal designed to serve four to six people. Available for pickup in about 15 minutes, the customizable meal includes proteins, rice, beans, toppings, and sides such as guacamole or Queso Blanco. Guests can now add an extra eight ounces of protein to their order, allowing two different protein choices. For a limited time, customers can get $10 off their first BYOC order using the promo code TRYBYOC through December 31 or until 500,000 redemptions are reached.