Champagne Armand de Brignac ‘Ace of Spades’ kicked off a unique experience as a part of Beyoncé’s Renaissance World Tour.
As luxury champagne known for spectacular occasions and lasting impressions, Armand de Brignac is the champagne of choice to celebrate success in style.
For the tour, a specially designed Armand de Brignac viewing platform has been created for an intimate group of VIP guests.
In London, guests included Shawn ‘JAY-Z’ Carter, Damson Idris, Jess Glynne, and Real Madrid forward Vinícius Júnior.
Inspired by Armand de Brignac’s iconic metalized bottle, the space features a customized gold wrap and a bar for guests to enjoy the flagship cuvée Brut Gold – a multi-vintage cuvée that expresses vibrant fresh fruit character and layers of complexity.
The Ace of Spades Brut Gold Experience for the RENAISSANCE WORLD TOUR will be live on the remaining tour dates in Europe and North America, giving the friends of the champagne Maison unparalleled access to this year’s most anticipated live performance globally.