Will you BE MINE? A recent, first-of-its-kind Valentine’s Day survey by BRACH’S has uncovered that most U.S. adults (78%) enjoy conversation hearts because the messages are fun to read. With the season of love upon us, fans can celebrate the return of BRACH’S classic, heart-shaped candies with sweet findings that reveal what people like most about the iconic treat – and what your favorite conversation heart messages might say about you.
Those surveyed most often use conversation hearts to simply eat and enjoy (66%) or to tell someone that they are special (62%). It’s no wonder BRACH’S, the largest conversation heart brand in the United States, makes nearly 8 million pounds of the candy every year. So, what are Americans’ preferences when it comes to conversation hearts?
Conversation Heart Preferences
- Favorite Messages: When asked to rank their top five conversation heart messages, “LOVE YOU” was chosen most often (50%) with “BE MINE” (46%) and “KISS ME” (46%) not far behind.
- Keeping Up with Tradition: Three in four U.S. adults surveyed (75%) prefer traditional conversation heart messages like “LUV YOU” over sarcastic/witty (e.g., “DREAM ON”), contemporary (e.g., “DM ME”), or cultural messages (e.g., “BAE”).
- Why They’re Loved: In addition to being fun to read, Americans mostly love the iconic treat because they taste good (71%) and make them feel nostalgic (57%).
- Generational Love: Gen Z and Millennials use conversation hearts to show romantic affection (65%, 62%) or to ask someone out on a date (25%, 23%) compared to and more often than other generations. Gen Z are also more likely than other generations to share conversation hearts with friends (52%) or parents (29%). Awe, how sweet!
What’s on Your Heart?
- Real Love: Americans who favor traditional conversation heart messages are most likely to prefer long-term relationships (67%).
- Modern Fun: Americans who prefer contemporary (e.g., “DM ME”) conversation heart messages are most likely to enjoy candlelight concerts (22%) and wear matching outfits with their family (32%).
- Smooth Moves: Americans whose favorite conversation heart message is “LOVE” are more likely to say their family loves doing social media challenges together, like dancing (25%).
- Romantic Fire: Aries favors the “ONLY YOU” conversation heart message (22% marked it in their top 3 messages) significantly more than any other zodiac sign.
Stop and Smell the Roses!
This season, BRACH’S is also introducing its latest seasonal innovation, Mellowcreme Roses candy. Each pack of unique rose-shaped candy will be sure to make celebrations sweeter with three delicious new flavors: Frosted Sugar Cookie, Strawberry Cupcake, and Valentine’s Day Party Punch. Pluck them while you can!
Fan-favorite FRIENDS Conversation Hearts are also returning for a second year. Featuring iconic FRIENDS references and a delicious blend of flavors including Watermelon, Strawberry, Blueberry, Pineapple, Cherry, and Orange, they’re ideal for saying “HOW YOU DOIN” and “UR MY LBSTR.”
Perfect for friendship exchanges, baking, decorating or gifting, BRACH’S new Mellowcreme Roses, as well as FRIENDS Conversation Hearts, Large Conversation Hearts, Tiny Conversation Hearts, Wisecracks Conversation Hearts, and other seasonal treats, are available now at retailers nationwide. Buy online or find the product at a store near you via the product locator.
Show how you share BRACH’S with friends, family, and loved ones this Valentine’s Day by posting on social media, tagging @BrachsCandy. For seasonal recipe inspiration, visit Brachs.com.