A new year demands the latest and greatest products and trends, and Ben & Jerry’s is wasting no time, launching its first flavor of 2024 with the smoothest and creamiest recipe ever. This unveiling features a fan favorite flavor in a new Non-Dairy format. Say hello to Strawberry Cheezecake!
Strawberry Cheesecake was Ben & Jerry’s fastest growing, top-selling ice cream flavor in the past 12 months, rising to the #4 spot in 2023. That’s not the only reason Strawberry Cheezecake was selected as the newest Non-Dairy offering — the clincher was that it was a fan-favorite during tastings of the company’s brand new, smooth and creamy Non-Dairy oat base. As there is no real cheese in this cheesecake flavor – given its Non-Dairy, vegan profile – Ben & Jerry’s dropped the word “cheese” in the name. Rest assured, it has all the right stuff: namely, a decadent strawberry “cheezecake” base with a luxuriously smooth mouthfeel, along with a thick graham cracker swirl that adds the perfect amount of texture and crunch. Some testers even preferred the new Strawberry Cheezecake Non-Dairy over Ben & Jerry’s Strawberry Cheesecake ice cream!
Since entering the Non-Dairy frozen dessert category in 2016, Ben & Jerry’s is proud to have earned the #1 spot for Non-Dairy packaged frozen desserts in the country. In October 2023, Ben & Jerry’s announced that it will transition the existing almond and sunflower butter bases of its nearly 20 flavors on the freezer shelves to its new indulgent oat base. The Non-Dairy versions of the company’s #1 top-selling global flavor, Chocolate Chip Cookie Dough, as well as the fudgiest chocolate-based Ben & Jerry’s offering, Chocolate Fudge Brownie, have already made the transition to the oat milk recipe.
For those whose new year resolutions include dabbling in flexitarianism or even pledging a full transition to a vegan/Non-Dairy diet, now is the time to find Ben & Jerry’s Strawberry Cheezecake at a store near you. You can exclaim “Eureka!” for these euphoric flavors. At last, Non-Dairy desserts that don’t sacrifice on quality and texture.
The MSRP for Ben & Jerry’s Non-Dairy pints is $5.49-$6.99. Strawberry Cheezecake will also be available in local Scoop Shops. To learn more about Ben & Jerry’s Non-Dairy products, click here.