Waffle cones just got a little sweeter. For two weeks, fans can feel even better about indulging in a Ben & Jerry’s scoop with Waffle Lotta Good, an inaugural scoop shop program supporting organizations that work in communities around the country to advocate for social justice.
For every waffle cone fans purchase in a Ben & Jerry’s scoop shop from October 3 to 17, the Vermont ice cream maker will donate $1 in support of this year’s recipient, the Advancement Project, a multi-racial civil rights organization, working to progress human rights and build power in local communities.
The Advancement Project is a long-standing partner of Ben & Jerry’s, working together to promote racial justice and reform the criminal legal system.
The collaboration brought to life a special batch flavor called Justice Remix’d in 2019, which highlighted the need to end the structural racism embedded within the criminal legal system.
Social activism is an integral tenet of Ben & Jerry’s mission.
Throughout the year, the company partners with nonprofits across the country to run and support campaigns focused on racial, social and economic justice.
These campaigns include ways to help educate and activate Ben & Jerry’s fans online and in person.
Ben & Jerry’s scoop shops are independently owned and operated and their franchisees give back to their communities all year round, from fundraising to providing loads of free Ben & Jerry’s ice cream to community groups and events.
Waffle Lotta Good offers yet another way for franchisees to give back locally.
To find the closest participating scoop shop and learn more, visit benjerry.com/wafflelottagood.