BC Dairy farmers are launching a campaign to raise money in support of BC Children’s Hospital this holiday season – and every donation will be matched to a maximum of $100,000.
For the month of December, British Columbians are encouraged to support the fundraising effort benefiting the largest public hospital for children on the west coast. Their sole mission is to provide compassionate world-class health care for all children and families.
To generate awareness about the campaign, BC Dairy created a life-sized gingerbread barn at West Vancouver’s Park Royal Shopping Centre where, in early November, shoppers were greeted with hot chocolate and gingerbread cookies to make the holidays just a little bit sweeter. Following this festive event, a video has been created to recap the experience, and it will be used throughout December to inspire viewers to contribute to the cause through donations.
For more information, to contribute to the matching campaign, or to watch the video highlighting the gingerbread barn at Park Royal Shopping Centre in West Vancouver, please visit here.