Italian food and fashion are iconic – just like Barilla, Italy’s #1 brand of pasta, and respected Italian genius fashion brand, Parasuco.
To pay homage to these two Italian icons, Barilla Canada teamed up with Parasuco Jeans Inc. to launch a limited-drop clothing capsule.
Titled, MODA (Italian for fashion), the capsule was inspired by the rich heritage and culture of both brands and consists of a pasta-themed ballcap, t-shirt and hoodie.
Each item sports the new Barilla blue, new DAL 1877 logo, and celebrates the reinvented packaging that rolled out across Canadian retailers earlier this year, just in time for Barilla’s 145th year anniversary.
This collaboration is the first of its kind between the brands, and the limited-edition capsule is exclusively available through a daily ‘spin-the-wheel’ instant win contest, September 1 through September 18, where Canadians have the chance to win the exclusive items, along with new Barilla Tagliatelle and Pappardelle premium pasta shapes.
In addition to the chance to win items from the limited edition every day by spinning the wheel, one grand prize winner will also receive a $1,000 Parasuco gift card and a one-year supply of Barilla pasta.
Barilla’s new packaging just started rolling out across Canadian shelves earlier this year.
The new look, including a new logo, celebrates the Italian heritage of Barilla DAL 1877 (since 1877) and the care it takes to produce premium quality pasta.
The brand also launched new premium pasta cuts in nests, Barilla Tagliatelle and Barilla Pappardelle, to meet growing consumer demand for restaurant quality food at home that is also conveniently easy to measure (aim for 3-4 nests per person).
This is the first time in 25 years that Barilla is updating its logo and packaging.
Consumers can spin the contest wheel and try their luck EVERY DAY at instantly winning some of these limited-edition pieces can visit: www.barillamoda.ca.
To be inspired with pasta recipes to make at home, they can also follow along on Instagram @barillacanada and at Facebook.com/BarillaCA.