Back by popular demand, Barilla‘s heart-shaped pasta, Barilla Love, will be available to fans both on shelves at select grocery locations and on menus at Nordstrom Restaurant Group locations nationwide in the USA.
To celebrate its return, Barilla is introducing The Pasta Promise – the commitment of a lifetime to always eat pasta with your loved one. To honor that promise, Barilla is offering consumers the opportunity to enter for a chance to win the Ring-a-toni: a set of two, Barilla Love-inspired diamond and ruby encrusted rings created by jewelry designer extraordinaire, Alison Lou, for you and yours.
The Barilla Ring-a-toni is made up of two one-of-a-kind rings that interlock; one is hand painted in Barilla blue enamel that forms the shape of a heart when stacked together – the ultimate resemblance of the pasta shape.
The other is handset with a pave 14 carat gold 0.25 carat ruby band with a stunning lab-grown 3.51 carat white diamond bezel heart that sits in a center heart-shaped setting. The pair seamlessly interlock to create a beautiful Barilla-inspired set that sparkles in any light.
First launched as a limited time promotion in 2023, Barilla Love pasta won the hearts of pasta lovers with its recognizable taste, texture, and cook to al-dente perfection that they know and love from Barilla’s classic pasta.
Fans looking to get their hands on a box of Barilla Love pasta can purchase it for a limited time only, while supplies last, at select grocery stores nationwide. The heart-shaped pasta can be found in special displays throughout grocery stores near the pasta aisle or in the seasonal sections.
The Pasta Promise Giveaway is open through February 9 at 11:59pm ET, and fans can submit to win or find a retailer near them at www.BarillaLove.com.
Pasta lovers can also experience a full-scale menu takeover at Nordstrom Restaurant Group locations nationwide during the month of February, where all pasta recipes will feature Barilla Love. Diners can choose from the following Barilla Love recipes inspired by Nordstrom that are featured on BarillaLove.com to try at home as well:
- Barilla Love with Bolognese & Meatballs: Feel the love with this classic Bolognese that has a creamy twist and is served over Barilla Love Pasta.
- Barilla Love with Spicy Shrimp Pomodoro: Barilla Love Pasta featuring shrimp over blistered tomato sauce spiced up with Calabrian peppers.
- Barilla Love with Chicken Lemon: This zesty, buttery, lemony dish featuring Barilla Love Pasta will find its way to your heart.
- Barilla Love Mac & Cheese (for kids): This simple yet delicious mac & cheese is one of our favorites and made even more special with Barilla Love Pasta.
Throughout February, Barilla will also take over Jeannie’s, a unique culinary concept within the Nordstrom NYC flagship store, where guests can have an exclusive and immersive in store-only experience to celebrate Barilla Love, located at 225 W 57th St, New York, NY 10019.