For the first time ever, the world’s biggest soccer event, which nearly half the world’s population tuned in for in 2018, will kick off on November 20, 2022.
And for avocado lovers, that’s great news!
According to recent betting odds, the United States and Mexico National teams are not favored to advance far in this year’s tournament.
To spark goodness and get fans excited, Avocados From Mexico (AFM) is offering something all fans can cheer for – free guac.
The number one selling brand of avocados is teaming up with a powerhouse pair who are no strangers to soccer’s biggest world games – Landon Donovan and Rafael Márquez – to announce the #AlwaysGood Guac Giveaway.
The soccer legends will also be featured on displays in local grocery stores as part of AFM’s “Guackeepers Keep it Good” national shopper campaign.
If either the U.S. or Mexico National teams make it to the final of the tournament on December 18, 2022, AFM will give away free servings of guacamole to avocado-obsessed fans who visit www.afmguacgiveaway.com.
Avocados From Mexico has majority share of the avocado category October-December, with continued growth in sales and volume. YOY Category volume has grown 9.1% from 2018-2021.
To enter for the chance to win free guacamole, fans can visit www.afmguacgiveaway.com beginning November 15, 2022.
See official rules for more details.
Visit AFM’s Goodness Stadium to discover guacamole recipes and more during the world’s biggest soccer event, and check out the brand on Facebook, Twitter, and Instagram.